About this document
Customer Value in Marketing Basics by Phạm Phương Hiền is a document available to read on EtoBox.
Chapter 1 discusses the marketing process of creating customer value and building relationships to capture value in return. It covers understanding customer needs, designing customer-driven marketing strategies, preparing integrated marketing plans, and building customer relationships through CRM. The chapter emphasizes the importance of aligning marketing efforts with customer satisfaction and long-term interests.
- Author
- Phạm Phương Hiền
- Language
- EN