About this document
Business Marketing CBA Scheme Overview by api-544529150 is a document available to read on EtoBox.
The document provides a scheme of work for a 2nd year business class studying enterprise and marketing mix over 12 lessons. It will focus on market research, including defining market research, the benefits of it, and the two types - desk and field research. Formative assessments will include questioning to check understanding, while summative assessments will grade students at the end of the 4-week CBA. The class of 27 students has generally strong prior knowledge of topics like marketing from everyday exp
- Author
- api-544529150
- Language
- EN