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Behavsci 15 00387 by redskullhydra12 is a document available to read on EtoBox.

This study introduces the concept of Spendception, which describes the psychological effects of digital payment systems on consumer behavior, particularly how they lower resistance to spending compared to cash transactions. Through a survey of 1162 respondents, the research found that Spendception significantly increases consumer purchase behavior, with impulse buying acting as a mediator, and highlights that female consumers are more affected by this phenomenon. The findings offer insights for marketers an

Author

redskullhydra12

Language

EN