About this document
Market Segmentation Study of HBAT Customers by shophanguc. Vn is a document available to read on EtoBox.
This document provides background information and describes the variables in a database for a market segmentation study conducted for HBAT Industries. HBAT hired Crimson Consulting to help identify customer characteristics and perceptions to improve their marketing strategy. The database includes information from surveys of 100 HBAT customers on 18 variables related to customer profiles, perceptions of HBAT
- Author
- shophanguc. Vn
- Language
- EN