About this document

Addressable TV Growth and Trends 2023 by Bilal Hasan is a document available to read on EtoBox.

Addressable TV has rapidly grown from 10 million to 22 million households post-pandemic, driven by smart TV sales, increased broadband, and OTT content usage. In 2023, connected TV households are expected to rise to 30 million, emphasizing the need for integrated planning with Linear TV and enhanced targeting capabilities. The document also highlights trends in influencer marketing, digital experiences, consumer sensitivity towards sustainability, and the rise of retail media in India.

Author

Bilal Hasan

Language

EN