About this document
Mobile Marketing Strategies for Retailers by Sanjiv Khullar is a document available to read on EtoBox.
The document discusses how mobile devices are impacting retail advertising and consumer shopping behaviors. It outlines 5 key ways that mobile will influence retail in 2010: 1) mobile commerce will become a significant sales channel, 2) retailers will extend traditional CRM strategies to mobile, 3) mobile will connect print and online media, 4) consumers will rely on mobile for real-time purchase input, and 5) mobile coupons will gain traction despite challenges with in-store redemption. Retailers are advis
- Author
- Sanjiv Khullar
- Language
- EN