Can I read Putting the Poor First : How Base-of-the-Pyramid Ventures Can Learn From Development Approaches on EtoBox?

Putting the Poor First : How Base-of-the-Pyramid Ventures Can Learn From Development Approaches by Piera Waibel is a book available to read on EtoBox.

What is Putting the Poor First : How Base-of-the-Pyramid Ventures Can Learn From Development Approaches about?

In order to make progress toward the UN Millennium Development Goals – and particularly in terms of poverty alleviation – business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the global 4 billion people at the base of the economic ladder – the Base of the Pyramid (BoP) – with suitable products and services is a new but growing field in research and practice. In the initial years, the focus of BoP was very much on selling products and services to a huge untapped market. Practitioners and academics focused on developing new distribution channels to reach the low-income markets and new technological solutions to address their needs. These first-generation'fortune-finding'approaches are now described as'business to four billion'. Over the last few years, however, new priorities have gained prominence. This new value proposition can be framed as'business with four billion'and is'fortune-creating'. So-called Next Generation, or BoP 2.0, strategies can bring companies and their target groups closer together. The goal is to co-create new business models as well as produc

Author

Piera Waibel

Publisher

Routledge

Published

2012

Language

EN

ISBN

9781907643552

Subjects

Business, Science, Social Science