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Chapter 8 discusses conformity and social influence, including informational social influence which leads people to accept beliefs privately or comply publicly. Social impact theory and social norms like descriptive and injunctive norms are explained. Normative social influence can lead to private acceptance or public compliance. Groups respond negatively to deviant actors. Potential reasons for obedience include loss of responsibility, dissonance, and social influence. Minority influence works by the minor

Author

Chase W Beasley

Language

EN