About this document

New Service Development Insights by Mohsin Kamal is a document available to read on EtoBox.

The document reviews the literature on organizing new service development and identifies two evolutionary stages - managing key activities in the NSD process including involving employees and implementing multifunctional teams, and creating an innovative climate through information sharing and autonomy. It provides implications for managers to focus on activities like recruiting product champions and creating structures to support continuous innovation.

Author

Mohsin Kamal

Language

EN