About this document
Cult.fit: Gamified Fitness Revolution by Saumya Sharma is a document available to read on EtoBox.
The document discusses a proposal for a new VR-based fitness concept by cult.fit called cult.fitVR. It includes a customer needs survey showing a demand for more interactive and outdoor-like workout experiences. There is segmentation of target customers as urban professionals seeking customizable workouts. The concept offers immersive VR environments and gamification elements. A pricing strategy and marketing plan is proposed to target digital channels and cult.fit centres.
- Author
- Saumya Sharma
- Language
- EN