About this scholarly article

Message Framing in Green Advertising: the Effect of Construal Level and Consumer Environmental Concern by Chang, Hua ;Zhang, Lingling ;Xie, Guang-Xin is a scholarly article available to read on EtoBox.

Author

Chang, Hua ;Zhang, Lingling ;Xie, Guang-Xin

Publisher

World Advertising Research Center; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 0265-0487)

Published

2015