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Innovations in Indian Auto Industry by Akashdeep Deb is a document available to read on EtoBox.

What is Innovations in Indian Auto Industry about?

The document discusses the Indian automobile sector and strategies for new product introduction. It describes how Mahindra & Mahindra and Tata Motors successfully designed and launched new vehicles like the Scorpio and Tata Ace. Both companies involved cross-functional teams that worked closely with customers and suppliers to develop affordable vehicles tailored to customer needs. The document advocates for new product strategies that consider market demands, technology capabilities, and inter-departmental

Author

Akashdeep Deb

Language

EN