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What is Printing, propaganda, and Martin Luther about?

"Martin Luther, the first Protestant, was also the central figure in the West's first media campaign. Making effective use of the recently invented printing press, Luther and his allies spread their heretical message using a medium that was itself subversive: pamphlets written in the vernacular and directed to the broadest reading public. But to what extent was the Reformation a "print event"? Who were the readers of this Evangelical literature, and how did they interpret it? What, finally, was Martin Luther's role in publishing the new ideas?" "To date, some of the larger questions surrounding Reformation printing and the early years of Protestantism have been difficult to answer because of a lack of empirically based research. Printing, Propaganda, and Martin Luther, the first book in English to offer such a detailed analysis of the subject, redresses that situation. Here, Mark Edwards presents the results of his study of Protestant and Catholic pamphlets published in Strasbourg during the early years of the Reformation (1518-1522), shows the remarkable success of the Luther New Testament, and examines the propagandistic challenges posed by Catholic counterattack and inter-Protes

Author

Edwards, Mark U.

Publisher

Berkeley: University of California Press

Published

1994

Language

EN

ISBN

9780520084629

Subjects

Literary Fiction, Christian, Religion