Can I read Weightless Wealth : Finding Your Real Value in a Future of Intangible Assets on EtoBox?

Weightless Wealth : Finding Your Real Value in a Future of Intangible Assets by DANIEL ANDRIESSEN, RENE TISSEN,FINANCIAL TIMES PRENTICE HALL is a book available to read on EtoBox.

What is Weightless Wealth : Finding Your Real Value in a Future of Intangible Assets about?

Weightless Wealth introduces a practical methodology that unlocks the hidden value of intangible assets and helps direct your business to release its full potential. For the first time, there is a way to bridge the gap between your company's core competencies - its hidden value - and its future potential. This book will help your business to: identify its most important intangible assets and reveal their power; measure its value and use this for strategic decision making; and reveal the real potential of its intangible assets and benchmark them with other players in the market.--BOOK JACKET.

Author

DANIEL ANDRIESSEN, RENE TISSEN,FINANCIAL TIMES PRENTICE HALL

Publisher

London: Financial Times Prentice Hall

Published

2000

Language

EN

ISBN

9780273649229

Subjects

Management, Finance, Business