Opening book details…
About this Business, Management and Accounting article
Corporate Heritage Brands, Augmented Role Identity and Customer Satisfaction by Balmer, John M.T.; Chen, Weifeng is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Balmer, John M.T.; Chen, Weifeng
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 0309-0566)
- Published
- 2017
- Field
- Business, Management and Accounting (Social Sciences)