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STP Model for Activewear Targeting Youth by Nilesh kumar is a document available to read on EtoBox.
What is STP Model for Activewear Targeting Youth about?
The document outlines a segmentation, targeting, and positioning (STP) model for an activewear company. It segments the market into people aged 17-25, especially students, workers and housewives in southern India. The company targets youth aged 17-25 in urban areas interested in exercise. It plans to position its clothing line between Rs. 200-800 with a focus on design, materials, comfort, and launching as fashion wear.
- Author
- Nilesh kumar
- Language
- EN