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What is HUL about?

The Indian oral care industry is worth approximately 35 billion rupees annually. Colgate and Hindustan Unilever (HUL) control around three-fourths of the total market share, while Dabur and Anchor control approximately 15% combined. HUL has the largest individual market share at 46%, followed by Colgate at 25% and Anchor at 4%. Toothpaste is the most commonly used oral care product, though tooth powder still plays a role, especially in rural areas where only 10% of people use toothpaste. Younger generations

Author

Raghu Singh

Language

EN