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Satisfaction Judgment Determinants by songhuyen.mkt is a document available to read on EtoBox.

What is Satisfaction Judgment Determinants about?

The document investigates five determinants of satisfaction—attribution, expectancy, performance, disconfirmation, and equity—through stock market trading scenarios. The study identifies significant main effects and interactions, revealing individual differences in satisfaction formation and response tendencies. The findings suggest that satisfaction judgments are influenced by deeper behavioral tendencies rather than consistent relationships with demographic factors.

Author

songhuyen.mkt

Language

EN