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No 1 by Ánh Đăng is a document available to read on EtoBox.

What is No 1 about?

The document discusses the adoption of Artificial Intelligence (AI) by companies in Portugal, focusing on its impact on marketing strategies and the challenges faced during implementation. It highlights that while AI offers significant benefits such as enhanced personalization and competitive advantage, companies also grapple with investment costs and maintaining human connections with customers. The research is based on qualitative interviews and emphasizes the growing importance of AI in business operatio

Author

Ánh Đăng

Language

EN