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Consumers Preference of Fast Food Items1 by Suman Sah is a document available to read on EtoBox.
What is Consumers Preference of Fast Food Items1 about?
The study investigates factors influencing consumer preferences for fast food in Kathmandu Valley, focusing on taste, price, ambience, and location. Results indicate that taste, ambience, and location significantly impact consumer preferences, while price has a lesser effect. The research utilized a sample of 226 university students and employed descriptive and regression analysis to assess relationships between variables.
- Author
- Suman Sah
- Language
- EN