Can I read Designing for Behavior Change on EtoBox?

Designing for Behavior Change by Stephen Wendel is a nonfiction available to read on EtoBox.

What is Designing for Behavior Change about?

Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.Learn the three main strategies to help people change behaviorIdentify behaviors your target audience seeks to...

Who reads Designing for Behavior Change?

Author

Stephen Wendel

Publisher

O'Reilly Media

Published

2020

Language

EN

Category

nonfiction

Subjects

Psychology, Psychology Theory, History & Research, Social_sciences