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La Propension à Résister Du Consommateur : Contribution à L’étude D’une Disposition à S’opposer Aux Tentatives D’influence Marchande by Banikema, A. S.; Roux, D. is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Banikema, A. S.; Roux, D.
Publisher
SAGE Publications; SAGE Publications Inc. (ISSN 0767-3701)
Published
2014
Field
Business, Management and Accounting (Social Sciences)

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