About this document
Integrated Marketing Communication Insights by DEBASWINI DEY is a document available to read on EtoBox.
The document discusses integrated marketing communication, covering topics like sales promotion, case studies of marketing campaigns for Lifebuoy soap in India, the components and goals of advertising, and the differences between needs, wants, and desires from a customer perspective. It also outlines some key concepts and roles of advertising, including the importance of strategy, creative ideas, execution, and appropriate media channels.
- Author
- DEBASWINI DEY
- Language
- EN