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This case discusses product line pricing and brand positioning strategies for Baltika Breweries, the largest beer producer in Russia, amid unfavorable market trends between 2014-2015. The shrinking Russian beer market led to decreased demand, production, and consumer purchasing power. This made price a more important factor for customers. The case allows students to understand problems of price positioning and develop analytical skills for pricing strategies.

Author

mohamad.zhahranshah

Language

EN