About this document
Market Research and Marketing Strategies by Hriday Das is a document available to read on EtoBox.
The document discusses market research and marketing strategies. It outlines the objectives of understanding the need for market research and various marketing strategies. It describes the steps in marketing research as defining the problem, collecting data, analyzing and interpreting it, reaching a conclusion, and implementing findings. There are three main categories of market research: consulting methods, offline research including interviews, and online research such as using social media. The document
- Author
- Hriday Das
- Language
- EN