About this document

Consumer Behavior: Meaning & Nature by Jyoti Mishra is a document available to read on EtoBox.

The document defines consumer behavior as how individuals select, purchase, use, and dispose of goods and services to satisfy needs and wants. It is influenced by marketing, personal, psychological, situational, social, and cultural factors and varies between consumers, products, regions, and over time. Understanding consumer behavior allows marketers to determine what products are needed and how to best market them. The study of consumer behavior is important for marketers to influence purchasing decisions

Author

Jyoti Mishra

Language

EN