About this document
Integrating CRM with Supply Chain Management by Poornima Kesavan is a document available to read on EtoBox.
The document discusses customer relationship management (CRM) and its integration with supply chain management. It provides an overview of CRM, including its focus on understanding customer needs and behaviors to strengthen relationships. CRM involves operational, analytical, and collaborative components to improve marketing, sales, customer service and retain customers. When CRM is connected to supply chain management through business intelligence tools, it can provide insights into customer demand pattern
- Author
- Poornima Kesavan
- Language
- EN