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What is Services Marketing Mix Explained about?
This document discusses the marketing mix for services and continuing education (CE) programs. It introduces the extended 7Ps marketing mix for services, which includes the additional elements of people, physical evidence, and process beyond the traditional 4Ps of product, price, promotion, and place. For CE programs, people refer to the instructors and staff, physical evidence includes facilities and course materials, and processes encompass all activities from initial customer contact through course deliv
- Author
- sumeet_inside
- Language
- EN