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Meagal Stelplast manufactures automobile horns for the replacement market. It sells 12,000 horns per month through wholesale dealers. Two horn models account for 80% of sales. The industry has 10 major competitors and is projected to grow 16-18% annually but may slow due to cheaper Chinese imports. Meagal faces challenges like erratic demand, quality issues, sourcing delays, and worker productivity. Recommendations include demand forecasting, quality analysis, specialization, inventory management, and autom
- Author
- CH NAIR
- Language
- EN