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Role of ASA and Ofcom in UK Advertising by api-264140833 is a document available to read on EtoBox.
What is Role of ASA and Ofcom in UK Advertising about?
The Advertising Standards Authority (ASA) regulates the content of advertisements, sales promotions and direct marketing in the UK. It handles complaints, ensures ads comply with its advertising codes, and takes action against misleading or harmful ads. In the last year it handled over 31,000 complaints about TV ads. The ASA is independent and regulates all media. For example, it banned a Ryanair ad campaign for linking female cabin crew to sexually suggestive behavior. Ofcom is the communications regulat
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