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Reexamining Service Quality Measurement by SubhrajitPaul is a document available to read on EtoBox.
What is Reexamining Service Quality Measurement about?
The authors investigate the conceptualization and measurement of service quality. They argue that the current operationalization of service quality confounds satisfaction and attitude. The authors then test an alternative performance-based measure of service quality and examine the relationships between service quality, consumer satisfaction, and purchase intentions. The authors find that service quality is an antecedent of consumer satisfaction and satisfaction has a significant effect on purchase intentio
- Author
- SubhrajitPaul
- Language
- EN