About this document
Understanding Nudge Theory in Economics by Nyssna Sanghvi is a document available to read on EtoBox.
Behavioral economics reveals that individuals often do not make rational decisions despite having information. Nudge theory involves subtly guiding choices to encourage better decisions without coercion, such as placing healthier food options in accessible locations. This approach serves as a modern change-management tool to enhance decision-making and modify unhelpful influences.
- Author
- Nyssna Sanghvi
- Language
- EN