About this document
Marketing Concepts and Strategies Guide by Palash Debnath is a document available to read on EtoBox.
This document discusses marketing concepts from a textbook including needs, wants, demands, marketing myopia, marketing management orientations, designing a business portfolio, developing strategies for growth and downsizing. It references specific pages and a table that cover these topics from chapters 1 and 2.
- Author
- Palash Debnath
- Language
- EN