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Book Review: Nine Authorities ... by Philip R. Cateora is a Business, Management and Accounting article available to read on EtoBox.
What is Book Review: Nine Authorities ... about?
ment viewing the enterprise as a whole, which should provide the initiative for specific studies to be undertaken." Chapter 8 covers traditional areas of statistical treatment and analysis of data. Bayesians will be unhappy here. Chapters 9 and 10 cover time series and business cycle analysis. Chapter 11 addresses itself to the relationship between marketing research and foreign trade. Leftovers from earlier editions (such as the description of a bicycle in its business role as a means of rapid communication [sic! I and a geographic tabulation of toothbrush ownership among children which in 1934
Who reads Book Review: Nine Authorities ...?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Philip R. Cateora
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1967
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)