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Titan vs Timex: Market Strategies in India by Madhuri Thakur is a document available to read on EtoBox.

What is Titan vs Timex: Market Strategies in India about?

This document compares the marketing strategies of Titan and Timex watches in India. Titan holds over 60% of the domestic market share and has extensive retail presence across the country. It focuses on innovation, quality, creative advertising using celebrities, and cutting-edge technology. In the late 1990s, Titan had a 5-year joint venture with Timex but they later decided to part ways, with Titan maintaining a stronger market position afterward. The document recommends that Titan launch more trendy and

Author

Madhuri Thakur

Language

EN