About this document
Digital Transformation Proposal for Nike by ScribdTranslations is a document available to read on EtoBox.
This document presents a case about Nike and its transformation into a technology company. It describes how Nike has used technology to enhance its traditional sports products, and is now adopting information technology in new ways through devices such as the Nike FuelBand. The document analyzes how these technological products from Nike, along with its software and the Nike+ ecosystem, aim to keep users engaged and generate value for the Nike brand.
- Author
- ScribdTranslations
- Language
- EN