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What is Case 1 about?

RetailMart, a mid-sized Indian retail chain, faces challenges such as declining profit margins and stock-outs despite strong sales growth. The company collects vast amounts of data but lacks effective analytics capabilities, primarily using descriptive analytics while missing out on diagnostic, predictive, and prescriptive analytics. A consulting team proposed a phased Business Analytics transformation plan, which showed promising results in a pilot project, prompting leadership to consider strategic decisi

Author

arunkumar967654

Language

EN