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Self-Concept Traits and Compulsive Buying by hafidzah fauzia is a document available to read on EtoBox.
What is Self-Concept Traits and Compulsive Buying about?
This document summarizes a research study on the relationship between self-conceptual traits and compulsive buying behavior. The study collected data from 744 young shopping mall consumers in Pakistan to examine how physical vanity, achievement vanity, materialism, and brand consciousness influence compulsive buying of fashion apparel products. The results found that self-conceptual traits and materialistic attitudes help explain compulsive purchasing driven by vanity and status seeking. The findings provid
- Author
- hafidzah fauzia
- Language
- EN