About this document
Impulsive Buying Behavior Analysis by Milton Stevens is a document available to read on EtoBox.
The document discusses variables related to impulsive buying behavior. It identifies impulsive buying behavior as the dependent variable that responds to independent variables like price and discount, sale promotion activity, and visual merchandising. These independent variables are factors that the researchers can manipulate in an experiment to determine their influence on impulsive buying behavior.
- Author
- Milton Stevens
- Language
- EN