Opening book details…
Can I read Pervasive Advertising (Human–Computer Interaction Series) on EtoBox?
Pervasive Advertising (Human–Computer Interaction Series) by Jörg Müller, Florian Alt, Daniel Michelis (auth.), Jörg Müller, Florian Alt, Daniel Michelis (eds.) is a computer science book available to read on EtoBox.
What is Pervasive Advertising (Human–Computer Interaction Series) about?
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sid
Who reads Pervasive Advertising (Human–Computer Interaction Series)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jörg Müller, Florian Alt, Daniel Michelis (auth.), Jörg Müller, Florian Alt, Daniel Michelis (eds.)
- Publisher
- Springer-Verlag London Limited
- Published
- 2011
- Language
- EN
- ISBN
- 9781447126799
- Category
- computer science
- Subjects
- Computer Science, Management, Science
- Updated
- 2026-03-25
Other editions & translations
More by Jörg Müller, Florian Alt, Daniel Michelis (auth.), Jörg Müller, Florian Alt, Daniel Michelis (eds.)
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