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What is Thompson Rural Market Index Overview about?

The document discusses rural market segmentation techniques. It describes the Thompson Rural Market Index (TRMI) which classified 355 districts in India into 5 classes (A to E) based on 26 variables related to agriculture. Districts in classes A and B have high market potential. It also discusses the MICA Rural Market Rating tool and segmentation based on "urban orientation" considering connectivity and social links to urban areas. Rural markets can be segmented into premium niche and value for money segmen

Author

vinaygada

Language

EN