About this document
Reducing Halo Effect in Evaluations by Saif Muhammad Abdullah is a document available to read on EtoBox.
This study examined how three factors may reduce halo effect when evaluating customer experiences. It found that halo was less when measuring satisfaction immediately after consumption rather than delayed. Relative rating scales contained less halo than standard satisfaction scales. Evaluating many attributes reduced halo more than few attributes when using a standard satisfaction scale.
- Author
- Saif Muhammad Abdullah
- Language
- EN