About this document
Personal Selling in Marketing Strategies by kunal Neelay is a document available to read on EtoBox.
The document discusses marketing communications and personal selling. It defines marketing communications as the means used by companies to convey messages about their products to customers, either directly or indirectly, with the intent to persuade purchase. Personal selling is described as a two-way communication between a buyer and seller during a face-to-face or real-time encounter, with the goal of making a sale that benefits both parties. Common personal selling techniques are also outlined, along wit
- Author
- kunal Neelay
- Language
- EN