Opening book details…
About this scholarly article
Catalogue record by Trappey, Randolph J. (author);Woodside, Arch G. (author) is a scholarly article available to read on EtoBox.
- Author
- Trappey, Randolph J. (author);Woodside, Arch G. (author)
- Publisher
- Cambridge University Press; World Advertising Research Center; The Advertising Research Foundation; WARC Limited (ISSN 0021-8499)
- Published
- 2006
- Language
- EN
More by Trappey, Randolph J. (author);Woodside, Arch G. (author)
Browse all works by Trappey, Randolph J. (author);Woodside, Arch G. (author)