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What is Predicting Online Shopping Perceptions about?

This document presents a research project on predicting consumer perceptions in online shopping. It includes an abstract, introduction, literature review, research model and hypotheses, and planned sections on data collection and analysis, results, and conclusions. The literature review discusses key factors from the Technology Acceptance Model (TAM) that may influence online shopping perceptions, including perceived usefulness, ease of use, enjoyment, and risk. The research model proposes extending the TAM

Author

Prabjot Singh

Language

EN