Can I read M : Advertising on EtoBox?

M : Advertising by Arens, William F; Schaefer, David H; Weigold, Michael F., 1958- is a reference work available to read on EtoBox.

What is M : Advertising about?

Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information yet in a more condensed format that is easier to cover by students. Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors. Advertising also includes unmatched teaching support.

Who reads M : Advertising?

Author

Arens, William F; Schaefer, David H; Weigold, Michael F., 1958-

Publisher

New York: McGraw-Hill Irwin

Published

2012

Language

EN

ISBN

9780078028915

Category

reference

Subjects

Business

Rating

4.3 / 5 (52 ratings)

Updated

2026-03-14