Can I read Marketing and Social Media : A Guide for Libraries, Archives, and Museums on EtoBox?

Marketing and Social Media : A Guide for Libraries, Archives, and Museums by Christie Koontz School of Information Florida State University; Lorri Mon is a nonfiction available to read on EtoBox.

What is Marketing and Social Media : A Guide for Libraries, Archives, and Museums about?

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments which must be understood to plan an objective campaign. Chapter coverage includes how to do a SWOT analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation are all covered. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. Publisher

Who reads Marketing and Social Media : A Guide for Libraries, Archives, and Museums?

Author

Christie Koontz School of Information Florida State University; Lorri Mon

Publisher

Rowman and Littlefield Publishers; Rowman & Littlefield Publishers

Published

2014

Language

EN

ISBN

9780810890817

Category

nonfiction

Subjects

Marketing, Management, Computer Science

Rating

3.81 / 5 (17 ratings)

Updated

2026-03-14