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Sales Management Objectives and Process by Sunil Vatas is a document available to read on EtoBox.

What is Sales Management Objectives and Process about?

The document discusses key concepts in sales management and the personal selling process. It outlines objectives and responsibilities of sales managers such as recruiting sales staff, motivating them, and ensuring sales goals are met. Personal selling involves oral conversations to promote products to potential buyers. The personal selling process involves steps like prospecting, qualifying leads, presenting to customers, handling objections, and following up. Various theories of selling are also summarized

Author

Sunil Vatas

Language

EN