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Eckhardt Bengtsson 2009 A Brief History of Branding in China by oziafelix.of is a document available to read on EtoBox.
The article examines the historical development of branding in China from 2700 BC to modern times, highlighting its unique and sophisticated brand infrastructure that predates Western branding practices. It argues that branding in premodern China served significant social functions and was integral to consumer culture, particularly during the Song dynasty. The authors provide a systematic overview of branding practices across various historical periods, demonstrating that branding can evolve in diverse cont
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- oziafelix.of
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- EN