About this document
Fast Food Preferences Among Indian Youth by Dipesh Mehta is a document available to read on EtoBox.
This document summarizes a study on consumer perceptions of fast food in India. The study surveyed young Indian consumers aged 20-30 to understand factors affecting their choice of fast food outlets and consumption patterns. Key findings included that homemade food is still preferred but fast food is becoming more popular. Taste and quality were highly valued. Hygiene and nutrition information were also important. McDonald
- Author
- Dipesh Mehta
- Language
- EN